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   Welcome to the privacy policy (the "Privacy Policy") for the http://www.eago.uk.com website, also referred to simply as the "Site"

Contents:
Scope
Collection and Storage
Marketing by Third Parties
Use by Eago
Our Disclosure of Your Information
Data Controller
User IDs and EagoActivities
Cookies
Account Protection
Accessing, Reviewing and Changing Your Personal Information
Security
Third Parties
General

  

Scope
This Privacy Policy describes how Eago UK Co Ltd ("Eago", "we", "us" or "our") collects, stores, uses, and discloses your personal information in connection with delivering the the services that are made available to you through the Site.

By accepting the User Agreement during the process for registering an Eago account, or by using the Site, you expressly consent to the collection, storage, use, and disclosure of your personal information by Eago UK Co Ltd as described in this Privacy Policy.

This Privacy Policy is valid from 1st November 2007 and is effective upon acceptance for new users.

Collection and Storage
You can browse the Site without telling us who you are, or revealing any personal information about yourself. However, once you give us your personal information, you are no longer anonymous to us.

If you choose to provide us with personal information, you expressly consent to us transferring that information to, and storing it on, servers located in the United Kingdom. The laws on holding personal data in the United Kingdom are quite strict and we will transfer and store your information in a safe, confidential and secure environment.

We may collect and store the following personal information about you:

 * Email address, physical address, telephone number and other contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account details;

 * Transactional information based on your activities on the Site (such as information about buying products, item descriptions and other content you generate or information that relates to your account);

 * Postage, billing and other information you provide to purchase or deliver an item;

 * Dispute resolution and correspondence through the Site, correspondence sent to us, and feedback;

 * Computer login information, statistics on page views, information and statistics on traffic to and from the Site (including the URL you just came from and the URL you go to next, whether they are URLs on the Site or not), advertising data, IP address, browser information and standard web log information Note: This is quite standard for all commercial websites;

 * Supplemental information from third parties (for example:
(a) If you incur a debt to us, we will generally conduct a credit check by obtaining additional information about you from a credit reference agency, as permitted by law;
(b) If the information you provide cannot be verified, we may ask you to send us additional information (such as a certified copy of your driver's licence, credit card statement, and/or a recent utility bill, or other information confirming your address), or to answer additional questions to help verify your information.);
(c) If you register to use Eago's services on a third party website, or use a third party website providing a service for Eago, or use a website that facilitates your activity on Eago, that website may provide personal information about you and your transactions back to Eago. Examples are Alibaba and eBay, and payments to them via PayPal

Marketing by Third Parties
We don't sell or rent your personal information to third parties for their marketing purposes without your explicit consent. However, we may aggregate your personal information with information on other users and information we collect from other companies (such as demographic data) and disclose such aggregated, non personal information to advertisers and other third parties.

Use by Eago
Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customised experience.

We may use your personal information to:

 * Provide the services and customer support you request;

 * Resolve disputes, collect fees, and troubleshoot problems;

 * Prevent potentially prohibited or illegal activities, and enforce the User Agreement;

 * Customise, measure, and improve our services and the Site's content and layout;

 * Tell you about our existing products and services, changes to our existing products and services, new products and services and promotional offers based on your notification preferences; and

 * Compare information for accuracy and verify it with third parties.

If you do not wish to receive marketing communications from us, we encourage you to amend your notification preferences via your "Personal Account " page in Eago Trade Counter (Expected to be fully functional before January 2008). You may make changes to your notification preferences at any time. Please note that you cannot opt out of receiving administrative information that you need to know in order for us to provide you with our services.

Our Disclosure of Your Information
We may disclose your personal information to:

 * Any parent companies, subsidiaries and other companies within the Eago UK group to help detect and prevent potentially illegal acts. This currently includes our Bathroom and Garden Hot Tub installation services, Sourcing Services, and other intrgral Company partners as Eago group grows;

 * Service providers under contract who provide elements of our services, provide separate services that are complimentary to your use of the Site, or otherwise help with our business operations (such as fraud investigations, bill collection, affiliate and rewards programmes and marketing activities);

* Other third parties to whom you explicitly ask us to send your information to, or about whom you are otherwise explicitly notified and consent to when using a specific service;

 * Law enforcement agencies, other governmental agencies or third parties in response to a request for information (such as a Section 29 (3) Data Protection Act 1998 form) relating to a criminal investigation, alleged illegal activity or any other activity that may expose us, you or any other Eago user to legal liability. The personal information we disclose may include your User ID and User ID history, name, city, county, telephone number, email address, fraud complaints and Buying history, or anything else that we deem relevant;

 * Other business entities, should we plan to merge with, or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information. If your personal information will be used contrary to this Privacy Policy, you will receive prior notice.

Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from Eago users who attempt to carry out fraudulent or illegal activities on the Site, we will not otherwise disclose your personal information to other Eago users or third parties without a court order (or in circumstances where we are under a substantially similar legal obligation), except when we believe in good faith that the disclosure of such information is necessary to prevent imminent physical harm, property damage or financial loss, or to report, or put a stop to, suspected illegal activity.

Data Controller
Eago UK Co Ltd are the data controller with regard to the processing of Eago users' personal information. The Position of Data Controller is currently held by Mr. David Talbot (Director)

User IDs and Eago Activities
Your User ID is confidential, and is therefore not available to other users of the Site. All of your activities on the Site will be traceable to your User ID. If this policy changes, for example, if we develope an Online Community - then this Privacy Policy will be amended for all new users. Existing users will be offered agreeable alternatives

When you re-visit the Site from a computer that you have used to access the Site previously, certain information about you may be visible before you log in, such as your User ID or information relating to your Eago activities. In addition, reminders from Eago may also be visible. Therefore, if you access the Site from a shared computer or a computer in an internet café, such information and reminders may also be visible to other individuals who use the computer after you.

Cookies
Eago do not currently use "cookies" (small files placed on your computer’s hard drive). At a later date we may use them on certain pages of the Site to help analyse our web page flow, customise our services, measure promotional effectiveness, and promote trust and safety.

A few important things you should know about cookies are that:

 * We will offer certain features that are only available through the use of cookies, such as 'Biscuiting' (Pages you have visited this time, where you are on the Site, etc);

 * We will use cookies to help identify you and maintain your signed-in status;

 * Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session;

 * You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the Site; and

 * You will not encounter cookies from third parties on any pages of the Site

Account Protection
Your Eago password is the key to your Eago account. Use unique numbers, letters, and special characters and do not disclose your password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account, including actions that result in fees being charged to your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify us and change your password.

Accessing, Reviewing and Changing Your Personal Information
You can see, review and change most of your personal information by logging into the Site and going to the "Personal Account " page in Eago Trade Counter. You must promptly update your personal information if it changes or is inaccurate. Upon your request, we will close your account and remove your personal information from public view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with legal obligations, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce the User Agreement, and take other actions as permitted by law.

Security
We use standard industry practices, including encryption, passwords and physical security, to protect your personal information against unauthorised access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the Site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

Third Parties
Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, whether they are bidders, buyers, or sellers on the Site or other websites throughout the Internet, different rules may apply to their use or disclosure of your information. We do not control the privacy practices of such third parties and we encourage you to read their privacy policies and ask questions before you disclose your personal information to them.

General
We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms shall take effect automatically 30 days after they are initially posted on the Site. In addition, we will notify you in accordance with your notification preferences (Usually via email)

If you have any questions about this Privacy Policy, please contact Eago Customer Support.

 
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